In the framework of the project – „Touristic brand – opportunities for tourism empowerment in Guria”, in terms of “Sharing of Euroregion BUG”, Polish organisation “Sinergia” conducts the online seminars for the experts participating in the creation of concept of Guria Touristic Brand.
The first seminar – „Brand live capital” was held on 8th of November by involvement of the representatives of the municipalities of Guria count, non-governmental sector, invited experts and the representatives of tourism sector. In November it`s planned weekly learning meeting on following topics: „The idea and brand positioning”, “Communication of the brand”, “Organisation and management of the Brand”
The project supported by the Ministry of Foreign Affairs of Poland in the frames of “ Polish Development Aid” is being implemented by Stowarzyszenie Samorządów Euroregionu Bug in cooperation with the partners: Centrum Współpracy Polska-Wschód/Poland-East Cooperation Centre, „Center for participation and collaboration CPC”, „I (First) Block“, Ozurgeti, Chokhatauri and Lanchkhuti municipalities.
