Online seminars and master classes were held on November 2-10 with the involvement of experts involved in the creation of the Guria tourism brand strategy:
Guria Brand Equity Analysis; inherited and created assets; Guria Brand Equity Analysis; existing and developed external assets; Diagnostics of Guria brand image; Guria brand’s main associations and natural identity; Analysis of marketing activity of Guria brand in internet and media.
The seminars were led by an expert in tourism of the Polish organization “Synergia”, directed to the place brand management and strategic planning.
The project supported by the Ministry of Foreign Affairs of Poland is implementing by Stowarzyszenie Samorządów Euroregionu Bug in cooperation of partners: „Center for Participation an Collaboration CPC, „I (First) Block“, Centrum Współpracy Polska-Wschód/Poland-East Cooperation Centre, Lanchkhuti, Ozurgeti and Chokhatauri municipalities.
